Updated study on TV coverage of women's sports
Earlier this month, "Gender in
Televised Sports: News and Highlights Shows, 1989 - 2004," a
study commissioned by the Amateur Athletic Foundation of Los
Angeles (AAF),showed that in the last
five years, television coverage of women's sports has
actually declined. Women's sports received only 6.3 percent of
the air time in 2004 compared to 1999, when 8.7 percent of
the airtime was devoted to women's sports. The report received almost no notice in the mainstream sports media. After searching LexisNexis, I found one mention in an LATimes sports column (TV-RADIO/MIKE PENNER;
"This Top 25 Is a Little Too Current" 7/22/05). There was also a piece on AScribe - a public interest newsletter - and on a Website based in India. The Amateur Athletic Foundation of LA sponsored a 1990 newspaper study that I'm updating this summer and fall.
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