Spinning in circles
The New York Times profiles professional women skateboarders who are sick of being ignored - in 2005 they threatened to boycott the X Games unless ESPN gave them some coverage. But according to the piece ...
Chris Stiepock, general manager of the X Games, which will be conducted Aug. 3-6 in Los Angeles, said ESPN cannot afford adding more programming for women’s skateboarding without suffering a ratings decline.
“There’s only room for so many sports,” Stiepock said. “Our ultimate responsibility is to our viewer, and our viewer is a male teen.” (NYTimes, 7/26/06)
Hmmm.... I'll just let you chew on that one.
